If you work with middle- or high-school students, consider forming a team and becoming a LifeSmarts coach! LifeSmarts is an excellent way for adults to teach the next generation of consumers the skills they need to succeed in today’s marketplace and provide leadership opportunities. Learn more.

Coaches and team


Coaches are adult leaders, and each team is required to have one. Coaches are educators, 4-H leaders, parents, and community leaders who work with youth. Coaches form teams, prepare teams for competition, collect permission forms, and chaperone teams at in-person competitions.

Coach Responsibilities

Word of the Day

#LifeSmarts Word and Question of the Day Answers: Return scam - A person purchases an item from a retail store with the intent to return it immediately or use duplicate receipts to get money back. Answer-Porch pirates are thieves who steal packages from someone else's home

#LifeSmarts Word and Question of the Day: Word - Return scam; Question - What are so-called "porch pirates" and what do they do?

#LifeSmarts Word and Question of the Day Answers: Showrooming-The consumer practice of examining products in a store, only to buy them for a lower price online. Answer - Offer in-store pick-up; price matching; better in-store experiences

#LifeSmarts Word and Question of the Day: Word - Showrooming; Question-Name one way brick-and-mortar stores have responded to the consumer practice of showrooming:

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LifeSmarts: Learn it, Live it!

Weekly Quiz

A new way to test your knowledge of LifeSmarts topics! Quizzes correspond with the content vocabulary highlighted each week

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