LifeSmarts is run by the National Consumers League to create empowered, informed young people.
- Lisa Hertzberg, Program Director
- Lisa has been with LifeSmarts for 24 years — first as a State Coordinator, and for the past 18 years as the national Program Director. She loves hearing stories from coaches and students about what LifeSmarts has meant to them! Strategy, fundraising, partnerships, and developing educational materials and competitions are some of Lisa’s favorite parts of the job. And she is gratified to know that the program has reached more than 1 million students over the past 25 years!
- Cheryl Varnadoe, National Outreach Coordinator
- Cheryl joined LifeSmarts in 2018 as the LifeSmarts Program Outreach Coordinator and telecommutes from Georgia. Before joining the National Consumers League, Cheryl worked for Georgia 4-H for 34 years as an Extension Agent and Georgia 4-H Specialist and served as the Georgia State LifeSmarts Coordinator. Her favorite part of LifeSmarts is seeing competitors grow in their knowledge of the essential life skills that are embedded in the program while they learn teamwork, decision making and leadership.
Meet the State Coordinators
NCL and LifeSmarts are fortunate to partner with amazing State Coordinators who are the face of the program at the state and local level. Visit the Coordinator page for more information on how to become a LifeSmarts State Coordinator.
Bill started as a volunteer coordinator in 2016 for the District of Columbia LifeSmarts program and has continued to support LifeSmarts for the past two years. Currently working part-time as a project manager for the Anacostia Watershed Society (a local DC environmental group), Bill retired in 2014 after 33 years in managerial roles with IBM. Bill was impressed from the beginning with the breadth, depth and maturity level of the knowledge base offered by NCL through the LifeSmarts program. He enjoys supporting the DC competition and watching our amazing students take on the LifeSmarts challenge.