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About Us

LifeSmarts, established in 1994, is a program of the National Consumers League, the nation’s pioneering consumer organization. LifeSmarts, the ultimate consumer challenge, is an educational opportunity for students in 6th-12th grade. This competition prepares students to enter the real world as smart adult consumers. Participants focus on five key topic areas: consumer rights and responsibilities, the environment, health and safety, personal finance, and technology.   DSC_2484

LifeSmarts stays current — expanding its content, competitions, and consumer knowledge. LifeSmarts complements the curriculum already in place in middle- and high-schools and can be used as an activity for classes, groups, clubs, and community organizations. LifeSmarts also aligns with national education standards.

Students who participate in the program begin competition online. The highest scoring teams are invited to in-person live state championships. State-wide competitions are locally coordinated by state partnering organizations and agencies. In states without a state coordinator, NCL hosts a virtual state championship. State winners are invited to the National LifeSmarts Championship held in a different city every April.

LifeSmarts Student Advisory Board

The LifeSmarts Student Advisory Board serves in an advisory capacity as the student voice of the LifeSmarts program. The Board is an opportunity for student leadership and action to promote the LifeSmarts Program. Six students and their adult coaches serve each year. Interested students may apply to join the Board in April. To learn more, click here

LifeSmarts Advisory Board

The LifeSmarts Advisory Board is comprised of LifeSmarts alumni, corporate sponsors, educators, and community activists who support the broad consumer education mission of the LifeSmarts program. Board members provide program guidance and financial, in-kind, and volunteer support. To learn more, click here.

LifeSmarts Alumni

In 2014, as we celebrated 20 years of LifeSmarts, we launched the LifeSmarts Alumni Association. In addition to former LifeSmarts participants, LifeSmarts alumni include all those positively impacted by the program including volunteers, community leaders, state coordinators, and coaches. Join us!

About NCL   

The National Consumers League is America’s oldest consumer organization, representing consumers and workers on marketplace and workplace issues since our founding in 1899. NCL provides government, businesses, and other organizations with the consumer’s perspective on concerns including child labor, privacy, food safety, and medication information. NCL is home to the LifeSmarts program, Child Labor Coalition, NCL’s Fraud Center, and Script Your Future medication adherence campaign. NCL is a private 501(c)(3) membership organization. Learn more about NCL.