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1. Question
Drag the correct word or phrase to the right-hand column next to its definition.
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Subscription shopping
Meal-kit delivery subscription
Conversion rate
Customer friction
Churn
Astroturfing
COGS; Cost of Goods Sold
A recurring delivery of niche-products that are generated by subscription-based, e-commerce businesses
A fresh food subscription service in which a company sends customers pre-portioned and sometimes partially-prepared food ingredients and recipes to prepare at home
The percentage of website or app visitors who subscribe to the service, place an order, or complete a desired action
Any part of a customer's experience that makes it harder for them to buy the product, use it well, or find value in it
The cancellation of subscription services that do not deliver a superior experience, including getting value for the money spent
Creating fake comments and reviews to sway people's thoughts on products, ideas, and other people
The cost of what a company provide to subscribers, including products, packaging, shipping, fulfillment, and marketing