Creative and inventive concepts are evident along with impressive video artistry; the presentation embraces the content and objectives. Embraces TikTok or Instagram Reel format = 18-25
Some creative and inventive concepts were included; Video was executed well. Video includes some content and objectives. Somewhat embraces TikTok or Instagram Reel format = 9-17
Concepts and artistry of video presentation needs editing or could have been executed better. Lacks creativity and originality and does not always enhance the content and objectives. Does not work with TikTok or Reel format = 0-8
Presentation well organized. Video used educational references on OTC medicine safety. Content appropriate for all audiences and includes appropriate actions = 18-25
Presentation mostly organized. Video partially based on educational references on OTC medicine safety. Content appropriate for most audiences. Actions somewhat appropriate = 9-17
Presentation is not very well organized and does not utilize educational references on OTC medicine safety. Content is inappropriate for many audiences. Actions inappropriate for many audiences = 0-8
Both the proper hashtags are used. Video is posted on TikTok or Instagram and labeled correctly. Video is not altered, sped up or speed ramped. = 18-25
At least one hashtag is used properly. Video was partially labeled correctly and was posted on TikTok or Instagram. Video was slightly altered, sped up or speed ramped. = 9-17
Hashtags were not used as required. Video was labeled incorrectly and was not shared on TikTok or Instagram. Video was altered, sped up, or speed ramped. = 0-8
Video’s educational message is clearly heard and understood. Video clearly covers theme selected by the team = 18-25
Video’s message is somewhat clear, mostly understood, and is educational. Video covers theme selected by team. = 9-17
Video’s message is unclear and is hard to understand. Video is not as educational as others . Video does not clearly cover the theme chosen by team. = 0-8
Time limit of 30-45 seconds was adhered to. Video was submitted by contest deadline.= 18-25
Video was less than 20 seconds in length and/or exceeded the time limit by more than 5 seconds. Video submitted by deadline. = 9-17
Video was less than 15 seconds in length and/or exceeded the time limit by more than 7 seconds. Video was not submitted by contest deadline. = 0-8
