LifeLock, a national leader in proactive identity theft protection services, became a LifeSmarts supporter in 2015. Due to the mounting threats to consumer data and private information, LifeLock supported a new LifeSmarts programmatic focus on Digital Literacy and Cyber Security to provide understanding on how crucial cybersecurity is to protecting consumers and their personal information. By partnering with LifeSmarts, LifeLock hopes to promote education that can fundamentally change behaviors that could lead to identity theft.
“Students today face an incredible number of new issues from evolving technology to environmental change,” said LifeLock CEO Hilary Schneider. “We’re committed to equipping them with the information they need to make well-informed choices. LifeSmarts shares this commitment and brings it to life in a way that’s engaging and effective for students.”
LifeLock helped welcome state champion teams to Denver, where the 2016 National LifeSmarts Championship was held. LifeLock staff participated as judges throughout the competition and Chief of Identity Education, Paige Hanson, delivered a warm and uplifting congratulatory address during the Awards Ceremony.
Click here to hear directly from the winning team from Dallas High School, and why they think cybersecurity is the most important issue they studied in LifeSmarts.
To further help LifeSmarts reach today’s tech-savvy teens, LifeLock also sponsored development of LifeSmarts Adventure, the new LifeSmats app. “The app is an exciting extension of LifeSmarts,” said LifeSmarts Program Director Lisa Hertzberg. “Designed as a practice tool for students to quiz themselves and see how they measure up against others across the country, it is also a fun and accessible way for all consumers to test their consumer smarts.”
LifeLock hopes that, through this partnership with LifeSmarts, it can continue to inspire young people to actively protect themselves against the ongoing threat of identity theft.